Our challenge

Since 2019, Blumarine has entrusted us with the management of its digital advertising campaigns during Milan Fashion Week, one of the most competitive moments in the fashion industry. Our goal was to amplify the brand’s visibility and allure through a dynamic, multi-channel strategy designed to engage audiences at every stage of the funnel.

We launched a full-funnel campaign on Meta and TikTok, starting with teaser and “Remind Me” ads to drive anticipation ahead of the show. During Fashion Week, a mix of high-impact video and story formats ensured maximum reach and recall, while post-event campaigns encouraged users to explore backstage content and join the brand’s community.

Targeting both discovery and lead generation phases, our tailored content strategy successfully captured new prospects and reinforced Blumarine’s distinctive, feminine identity within the digital fashion scene.