Our challenge

For the global launch of the NASA-themed Juventus FW24 lifestyle collection by Adidas Football, we supported TMC by managing the full local production in Turin for the short film “In Search of Stars”. The campaign blends the worlds of space, football, and everyday life, translating the shared ambition of NASA and Juventus into a visual journey that moves between reality and imagination. We oversaw all on-site production activities in Italy, coordinating locations, logistics, and the selection of cast and crew, while ensuring smooth collaboration with styling, cinematography, and photography teams.

The shoot took place across iconic locations in Turin, reinforcing the narrative contrast between the astronaut’s journey and the city’s familiar, human landscape. Our production support helped bring to life a playful yet cinematic campaign that positions Juventus not only as a football club, but as a global lifestyle brand, pushing boundaries and inviting audiences to keep looking upward, always in search of stars.