Our impact

For the first of three experiential spaces that take visitors along an immersive path linking art and technology inside Kerakoll's GreenLab, we reproduced H40 Gel-Adhesive materiality in 3D, combining a series of images with an original sound design. The video, broadcast on a loop, aimed to show the product from a sensory perspective since even the soundtrack reproduced the sound that the material itself could make.

In order to be able to faithfully reproduce the shapes and textures of the material, both up close and from a distance, we had to study it in great detail and reconstruct the gel-adhesive integrally in 3D. This meticulous process involved capturing the essence of H40 Gel-Adhesive, ensuring that every visual and auditory element accurately reflected its unique properties and functionality.

Our approach was centered on creating a multi-sensory experience that would captivate and engage visitors. By integrating high-fidelity 3D modeling with immersive sound design, we aimed to blur the lines between the physical and digital worlds.