What does it mean to join an exclusive club? We learned it from TommyTogether, Tommy Hilfiger's personalized experience program dedicated to its digital community. Thanks to this event, a group of fans were able to attend an intimate music performance by singer Sangiovanni live in the Tommy Jeans store in Florence.
Everyone else, on the other hand, could watch the live session on the website, broadcast on the Bambuser platform, with the opportunity to purchase the items worn by the singer. For this event, we handled the filming, directing, and streaming.