Our impact

Turin became the epicenter of freestyle football, hosting the World Freestyle Football Championship 2024, a collaboration between Juventus and the World Freestyle Football Association (WFFA). The grand finale took place at the Juventus Creator Lab, where the world's top freestylers showcased their skills in a high-energy competition.

Together with Juventus Creator Lab, we co-produced the live finale, managing the multi-camera direction, setting up the stage and lighting, creating content for the LED wall, and overseeing the live stream production. The event was broadcast live on Juventus' YouTube channel, allowing fans worldwide to experience the competition in real-time. This reinforced Juventus Creator Lab as a pioneering platform for sports and digital innovation. We continue to push the boundaries of live event storytelling, merging creativity and technical expertise to bring engaging sports moments to life.