An integrated Meta strategy translating Alberta Ferretti’s timeless elegance into a powerful digital presence that drives awareness, engagement, and sales.
Our Challenge
Since 2015, we’ve supported Alberta Ferretti in bringing her signature femininity and elegance to digital audiences through a strategic, full-funnel approach on Meta platforms.
Our campaigns were designed to accompany users through every phase of the customer journey, from brand awareness to conversion, with tailor-made content optimized for each touchpoint.
We began by amplifying brand recognition through creative, high-impact ads monitored via “Estimated Ad Recall Lift”, ensuring lasting memorability. In the consideration phase, we directed qualified traffic to the website, optimizing for landing page views and engagement. Finally, customized ad formats for mobile and desktop guided users toward purchase, transforming interest into action.
Throughout the process, every creative asset was carefully adapted and redesigned to maintain coherence with the brand’s tone of voice and narrative identity, translating Alberta Ferretti’s timeless beauty into the language of contemporary digital storytelling.
