Our challenge

We partnered with Industree Hub as production company for “Fai vedere chi sei”, the contemporary remake of Panini’s historic campaign that shaped the imagination of an entire generation. Created for the launch of the Calciatori Panini 2025/2026 collection and the new album, the spot renews the original concept while preserving its emotional core: identity, inclusivity, and belonging to the Panini community.

Shot in Turin, among the post-industrial architecture of Parco Dora, the film features a cast of 13 adolescents aged 12 to 14.

Through a sequence of encounters, the protagonist discovers a collective of young people who reveal, one by one, their passion for stickers, forming a modern Panini tribe united by the same ritual.

While Industree Hub developed the creative concept, we handled production and editing, working in close synergy to translate vision into execution. Directed by Ivan Cazzola, the spot adopts a contemporary visual language and was produced as a multiformat campaign, distributed across national TV, CTV, digital platforms, and Panini’s official social channels, bringing a timeless message to today’s audience.