Our challenge

Together with Adidas and Fanatics, Juventus made history with the first official live shopping event ever produced by a football club in Italy. Designed to showcase the new LFSTLR collection, the live stream combined exclusive content, limited-time offers, and surprise guest appearances to create a seamless bridge between fandom and e-commerce.

We oversaw every stage of the project, from the creative concept to live production. Our team scripted the show to feel spontaneous yet structured, ensuring an authentic viewing experience led by Giuseppe Bognanni. Technically, we managed the entire live architecture: multi-camera setup, lighting, audio, and real-time AI subtitles, all powered by the Smartzer platform to make watch, engage, and add to cart effortless.

The results spoke for themselves: 71.6% product interaction rate, 40% social engagement, 8% add-to-cart CTR, and 25% viewer engagement. A groundbreaking debut for Juventus and a new benchmark for interactive brand storytelling.