Our challenge

For the global launch of the Juventus Third Kit 25/26 by Adidas Football, we supported TMC by managing the full local production of the campaign filmed in a Piedmontese vineyard. The film unfolds as a visual journey between present and memory, celebrating Italian heritage while looking firmly toward the future.

Set among vineyards, courtyards, and shared moments around a table, the narrative features players from the current Juventus squad alongside iconic figures, including Gianluigi Buffon, weaving together past and present in a single, evocative storyline.

We oversaw all on-site production activities in Italy, coordinating locations, logistics, cast and crew, and working closely with styling and cinematography teams. The result is a refined visual story that reflects Juventus’ identity through craftsmanship, legacy, and contemporary excellence.