Common Goal and Adidas share a dedication to using football to address critical social issues such as racism, gender inequality, LGBTQ+ inclusion, and youth unemployment. With the global spotlight on the FIFA Women's World Cup, the Adidas Football Collective introduced "Oceanunz TV," a three-episode docuseries that highlights the realities of women's football, including the story of Balon Mundial Onlus.
We were honored to be a key collaborator in this project, handling the
production, direction, photography, and location selection in Turin for the Italian episode of "Oceanunz TV". This initiative, stemming from the collaboration between Adidas Football Collective and Common Goal, underscores football's powerful role in driving social change. In producing the Italian episode, our team focused on authentic storytelling by choosing visually compelling locations that resonated with themes of empowerment and community.
By partnering with Adidas and Common Goal, we are proud to contribute to a movement that uses football to inspire and drive meaningful social change on a global scale.