Dorelan Signature Collection — Sleep as a Statement

For the launch of the Signature Collection, Dorelan’s premium line of handcrafted mattresses, we turned rest into an experience of excellence, with Federica Pellegrini as the face of the campaign.

The concept revolves around the contrast between movement and stillness, discipline and softness — a visual narrative that feels both powerful and intimate, reflecting sleep as a pillar of everyday performance.

We oversaw the entire project, from creative direction to full in-house production: art direction, cinematography, lighting, and post-production. The result is a visual identity that matches the elegance of the product and the charisma of the talent.

The campaign was launched across multiple digital channels, with a full-funnel strategy that turned awareness into interest, and interest into sales.


More than a campaign — a true brand moment.