Our impact

Sport keeps you fit, in body and spirit. But above all, it unites, as demonstrated by the collaboration between Juventus and Adidas, the technical partner of all Juventus club teams from 2019. For the launch video of the new Home Jersey at the start of the 2023/24 sports season, Adidas and the agency TMS put out a call for tenders to find a partner to handle the direction, stylistic treatment, and production of the video. If you are reading this, you already know how it turned out.

The idea behind the concept was to gift Bianconeri fans with a "Family Portrait" and invite them to start the season all together because only united you are stronger. In fact, this film is about a family that comes together every year before the start of a new adventure, showing the devotion to the zebra, the team's unbreakable bond, and the main inspiration for the design of the Home by Adidas jersey.

To transform the idea into a visual product of the highest quality and up to storytelling in full Adidas and Juventus style, we entrusted the direction to Theodor Guelat and selected the best crew from our roster for production, filming, set design in Villa Cimena and post-production. From 3D environment construction to compositing, we deployed the best techniques to ensure an engaging and entertaining launch video from the first frame to the last. The easter eggs are many, have you found them all yet.