Our Impact

Paul & Shark has always looked to athletes, young and established, to promote its collections, both because of their shared love of sports and their shared Italian heritage. But keeping up with a Formula 1 driver from the Alfa Romeo Racing team is never easy, even less so when it comes to Antonio Giovinazzi. Together with Paul & Shark, we followed him on a typical day of his, and we can tell you that even off the track he doesn't lack style and adrenaline.

As the only Italian driver on the Formula 1 grid in recent years, Antonio Giovinazzi embodies the dynamic and stylish spirit that Paul & Shark represents. His collaboration with the brand highlights not just his racing prowess but also his off-track elegance and energy. The video captures his day from the moment he wakes up, showcasing his training routines, personal style, and how he balances the high-adrenaline demands of racing with moments of calm and sophistication.

This collaboration underscores Paul & Shark's dedication to performance and style, mirroring the precision and elegance required in Formula 1. The project involved meticulous planning, production, and post-production to create a compelling narrative that resonates with the brand’s audience.