Our impact

For the reopening of the Moschino store in London, we supported the brand in engaging potential visitors by raising their curiosity through striking creativity. To capture users' attention, we created a 3D animated video contribution that interacted with the store's actual windows and reproduced the "inflatable" theme of Moschino's SS23 collection, emphasizing the message of the store's reopening.

This dynamic interaction between digital animation and the real-world setting created a sense of wonder and intrigue, attracting customers and prospects. An irreverent yet effective and targeted content, designed to be appreciated by both Millennials and GenZ for its contemporary communicative language.

In fact, to ensure the campaign's success we conducted extensive research on current trends and preferences of our target demographics, Millennials and GenZ. This allowed us to tailor the video's style and messaging to align with their tastes and expectations, ultimately enhancing engagement and brand loyalty.