Our Impact

In a narrative of hope that nods to youth science fiction cinema, we are taken along the deserted streets of Milan. It's the final days of 2020, and a Pagani Zonda F gracefully traverses the city's most iconic locales, casting both an enchanting and eerily unfamiliar image of the Milanese capital. This video, delicately balancing between dream and reality, serves as Pagani and Pirelli's special wish to Italy and the entire world at the dawn of 2021.

Merging dreams with reality in a way that makes it hard to distinguish between the two, Pagani and Pirelli encourage us to look beyond the moment's challenges and continue dreaming of a better future. This vision of courage has been transformed by us into a video brimming with emotion and significance, meticulously crafted from concept to production, and post-production.

The outcome is the visual poetry of a vehicle cruising through the nocturnal, silent, and empty streets of Milan during a year marked by the pandemic—a year when the world appeared to halt but not the dreams of its people, fueled by the hope of soon repopulating cities and living their lives to the fullest.