Our impact

For the launch of the Velasca Collection, Versus Versace entrusted us with bringing to life the campaign for their new line, designed to showcase its sensual and rebellious side. We were tasked with every aspect of the campaign: from the conceptualization of the unique vision to location scouting, casting, production, editing, and post-production.

The Velasca Collection represents a bold departure from traditional femininity, intertwining classic grace with underlying, untamed urges. To convey this dichotomy, we adopted a creative approach that disrupts traditional perception through the use of glitch effects and distorted sounds, illustrating the coexistence of two contrasting realities. These elements are not merely stylistic choices but are deeply symbolic of the collection's ethos—where beauty and chaos coexist, and where the conventional boundaries of femininity are both acknowledged and subverted.

By embracing these contrasts, the campaign vividly brings to life the collection's essence. It speaks to a young, bold audience ready to explore the depths of their identity and express themselves in complex, nuanced ways. Through this campaign, Versus Versace reaffirms its commitment to challenging traditional norms and celebrating the multifaceted nature of modern femininity.