Our Impact

A masterpiece of precision, ideal for those who want to cook without compromising elegance. This is how SMEG presents the latest KSC01 digital kitchen scale from the Collezione series in three matte finishes, in the new launch video conceived and produced by us.

The video showcases a perfect blend of precision, aesthetics, and functionality, turning every detail into a captivating and refined visual narrative, in line with the brand values. Through the use of minimal lighting and precise framing, enriched by light cuts that accentuate the design without overpowering it, the scale emerges in all its elegance and simplicity.

The set design and the complementary combinations between the matte white, black, and emerald green colors of the product and the vibrant textures and colors of the foods have also recreated an atmosphere of realism and domestic intimacy, ensuring that the product naturally resonates with the target audience.

In addition to the main video, we also handled the creation and production of a media kit, designed based on targeted trends and strategies and aimed at coherent product promotion on SMEG's digital channels. In terms of aesthetics, format, and purpose, each content piece perfectly aligns with and enhances the brand's image, ensuring innovative product communication across platforms.